Blaze Online exclusively designs, develops, updates and maintains WordPress sites running WooCommerce stores. Our clients are across Australia, as well as overseas.
We operate from Melbourne, but our developers are in the Philippines. That way, you get local business expertise and development hours billed at overseas prices.
We speak one language: WooCommerce
Founded by Campbell Angus in 2008 in Melbourne, we’re a team of a dozen WooCommerce devotees spread between Australia and the Philippines. Because we’ve committed to specialising, you won’t find anyone who will understand your business faster or deliver better results in WooCommerce than we do.
We don’t ask our clients to describe the technical solution they’re looking for. That’s our job. After all, they come to us because they’re expert retailers, not expert developers. Our ability to translate business drivers into website features is why so many of our clients have been with us since the beginning.
We’ll ask you only to describe what you want to achieve. After that, it’s up to us to consider, recommend and implement the agreed solution that represents value and best practice. We want the same thing you want — for you to be able to concentrate on growing your business, safe in the knowledge that there’s a world-class team of designers and frontend and backend developers minding the store.
We know (and share) best practice
When you’re working on as many WooCommerce stores as we are, there’s almost nothing we haven’t done before. Firstly, that means we won’t be experimenting and learning on your dollar. Secondly, it means we’ll proactively be making recommendations for your site based on what we see working elsewhere.
Thoroughly documented processes
We’re creative in our solutions but we carry serious responsibility. And we’re developers. So we don’t “wing it” with your store.
Behind the scenes we’ve got more procedures than you can imagine. We’ve got cycle procedures; we’ve got go-live procedures; we’ve got procedures for testing sites even after we make simple changes…
We’re not saying we’ve never made a mistake; we’re saying that we’ve never done it twice.
Talk to us
If you have a successful online store and you need a team of experts to put it on rock solid foundations so that you can take it to the next level… Let’s Talk.
Why build my store in WooCommerce?
WooCommerce is supported by a massive team of developers worldwide, which means it’s packed with options, always evolving and constantly updated. Also, it runs on WordPress, the software that powers 30% of the websites in the world.
The wide support for WooCommerce means many options are already built. Your store will be able to take the best from a whole ecosystem of themes, templates and plugins. You’ll only have to invest in custom development occasionally — where it will give you a real competitive edge.
On the other hand, with some platforms, e.g. Magento, expensive custom development is the norm. Magento also takes more server CPU and memory, which means it will cost you more to host.
There are some great platforms, like Shopify, that are simple to use, but they’re walled gardens. The restrictions that make the stores easy to set up also mean that there’s almost no potential to customise and make your site distinctive. The moment you want to expand beyond what’s standard in Shopify or you want to do something unique for your customers, you’ll hit those walls.
We can bring in a WooCommerce site at an investment level comparable to what you’d put into a less flexible Shopify site, and far cheaper than you’d pay for the same features in Magento.
Do I even need a developer?
WooCommerce, like WordPress, works right out of the box, but every store needs to be updated, backed up and maintained.
If your store goes on to be successful, you’ll inevitably need to customise your WooCommerce installation. That might not mean custom development, but you might just need a WooCommerce expert who understands how to configure all the options and plugins that will create the result you’re looking for.
It is possible to get some of the way yourself, then get a little further with a developer with a good understanding of WordPress. However, if you want your WooCommerce store to reach its full potential, you’ll need a developer with deep WooCommerce expertise.
Also, how much time do you want to spend in the engine room of your online store rather than working on the business?
Are you in Australia or overseas?
We service clients all over Australia (and further afield) from our offices in Melbourne and the Philippines. Your first point of contact will be with our Melbourne office to go through your brief. We’ll make sure we’re crystal clear on your business objectives. That conversation can be by phone, video, or in person (if you’re also in Melbourne).
We’re all WooCommerce experts at Blaze Online — we don’t have salespeople — but your development work will be done in the Philippines. That way you’re getting the best of both worlds — local business and technological understanding combined with development hours at overseas prices.
We could offer you a 100% onshore development team. The quality of work would be exactly the same, but your level of investment wouldn’t.