How long does your website take to load? It’s an important question because a slow website costs you conversions. Here, we look at a client who struggled with a slow site and some things that you can do to improve yours.
People won’t sit around and wait for your website to load anymore.
In the age of high-speed internet, even ten seconds is too long to wait for the average user.
If you don’t believe us, there are plenty of stats that bear this out.
People spend 70% more time on websites that take five seconds or less to load. And according to Google, your conversion rate drops by 12% for every single second that your site takes to load.
But here’s the worst one of all. Nearly 80% of people say that they won’t come back to a site that has performance issues related to slow loading. If you run an e-commerce store, that’s a lot of potential business that a slow website forces you to leave on the table.
The issue is that many business owners aren’t aware of the problem. They see that their sites have high bounce rates and that people spend barely any time on them. But they don’t know about the underlying cause that they could fix with the right WooCommerce developer.
You need some WooCommerce support to help you to overcome these issues. That’s exactly what Cranbourne Music decided too. They came to our WooCommerce development team with some interesting challenges.
Cranbourne Music – Halving Page Loading Speeds With Clever Site Optimization
Cranbourne Music is a music lover’s paradise. They operate an online store that offers a huge range of instruments from major brands, such as Fender. They also provide plenty of accessories so that players can find the exact sound that they’re looking for.
Beyond the website, they also operate two stores in Melbourne. And they’ve built the business since 1989, when the family behind it opened the first store in Cranbourne, Australia.
But it was the addition of their e-commerce store that saw the brand move into the 21st century. Now, anybody in Australia can order the instrument they want from the company.
Or that was the plan, at least. Cranbourne Music came to our WooCommerce development team with a challenge.
The company has worked with a WooCommerce developer to create their existing site. That developer did a great job too. The site looked the part and highlighted what made the company so special.
However, our client found that they’d started pushing the developer beyond their capabilities. Simply put, they’d outgrown their WooCommerce developer.
They now needed to work with a team who could help them to solve the more complex issues that the site experienced. Key among those was their load times.
After examining the site, we discovered that an overcomplicated hosting set-up was the chief cause of their issues. Our WooCommerce development team got to work on fixing the issue.
As part of our development process, we’ve created a staging site for Cranbourne Music. This is essentially a test website that allows us to iron out any bugs before we make a change live.
We found that our staging site had much faster loading times than the live website.
So our WooCommerce development team started digging and found that the existing hosting setup had an array of issues.
The site went down on a regular basis despite not being a high traffic site. Their previous developer set up load balancers to try to counter the issue. Behind those balancers lay several other web servers. Plus, they had separate servers for reading and writing to the website database.
All of these extra layers add complexity where it wasn’t needed.
Our solution was pretty simple. We transferred their hosting to our own WordPress hosting servers and the client saw three immediate results:
- Load times improved by 60%. They went from a huge average of 11.8 seconds down to a more manageable 6.7 seconds.
We chopped their server connection time in half and improved the server response time by 90.9%. The latter went from an average of 5.2 seconds to 2.47 seconds.
The time it took to download a page also improved. It went from 0.24 seconds to 0.09 seconds. That may not seem like a huge amount but it makes a massive difference to overall load times.
- Beyond that, they also enjoyed a couple of other benefits. For one, their costs of maintaining their servers dropped drastically. That’s because they no longer had to spend money on several servers and load balancers.
- And finally, they handed all of the server maintenance work over to us. As a result, they don’t need to worry about putting out website-related fires.
In the end, Cranbourne Music came away with a faster website thanks to our in-depth WooCommerce support.