Imagine a bustling ecommerce marketplace, teeming with customers. Their faces reflect a perfect mix of anticipation and satisfaction. Every one of them is effortlessly navigating through various product categories, filtering items based on their personal preferences, and swiftly finding what they’re looking for. This is an online marketplace optimized with efficient User Experience (UX) techniques. … Read more
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. … Read more
Welcome to another entry in our series about ecommerce usability and boosting the performance of your WooCommerce online store. Improving your online store UX can be a monumental strategic advantage, an investment that yields tremendous dividends in all times, good or bad. We’ve also explored how themes such as On-site Search, Homepage & Navigation, and … Read more
In the following video case study we take a look at why we took Gourmet Basket headless, what is WooCommerce headless, the benefits, and the outcomes. Watch the video: Transcript: Hey, it’s Campbell from Blaze Commerce here. Today we’re taking a look at Gourmet Basket, a high-end luxury retailer of gift hampers. And before I … Read more
We all know that running an online store can be a challenging endeavour, especially when you’re trying to stand out from the competition. One crucial factor that can set you apart is the quality of your site’s user experience (UX). Let’s delve into how enhancing your UX can help you increase conversion rates, sales, and … Read more
What makes a great product description? When a customer visits your online store and lands on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need … Read more
The following video covers the top 9 onsite search violations that we regularly see on ecommerce stores. After reviewing hundreds of ecommerce sites, we found onsite search to be the most powerful tool you can offer your customers in terms of product discovery. There are 50 research-backed guidelines alone on how to do onsite search … Read more
Good UX is extremely important, but just how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. According to research, well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. What’s more, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The … Read more
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