The aim of the Blaze Online School Web Design Solution is to design amazing, cutting edge websites customised to meet the individual requirements of each school and Registered Training Organisation (RTO).
With technologies moving so quickly, a school website is, in many cases, the first place where parents will look to find a school for their child. Likewise, communication with parents and students is often through websites, not to mention the school’s business partners. In many cases parents will access the site when on the move using their mobile phones and tablets, but most of the current school websites are so old that they just don’t do the job.
School web design should be visually appealing, fast-loading and easy to navigate – providing an efficient communication tool for the school. School website should be the tool for teachers, administration staff, students and parents that is the first place to look for any events and any information happening within the school on a daily basis.
Audiences of an Education, School and RTO website
Audiences of an Education, School or ROT website can be broken into the following groups:
1. Parents of current students
Parents of current students are often frequent visitors to the site, and are generally looking for contact information for staff and faculty, dates/events of upcoming and current events, recent news, forms, and school policies, as well as other information, such as curriculum details.
2. Current students
Current students of the school or ROT are often search for contact information for staff and faculty, dates/events of current and upcoming events, recent news, forms, and school policies, as well as other information, such as curriculum details for current and future subject choices.
3. Parents of prospective students
Parents of prospective students usual engage with the site when considering enrolling their child or children at the school or RTO, and are looking for information around programs & curriculum, enrolment information, international programs and the like.
4. Prospective students
Prospective students visit the site when considering enrolling at the school or RTO, and are looking for information around programs & curriculum, sports and arts programs, enrolment information, facilities as well recent news and events that might be of interest to them.
Current staff are generally in search of forms and recent school/RTO news when visiting the site.
6. The community
Although the community doesn’t generally have a specific interest in the school, they still constitute a significant volume of traffic to an RTO or school, and are usually in search of recent news, general information about the school/RTO, contact information, as well as information about facilities for use/hire.
7. Alumni (former students)
Former students will return to the site from time-to-time to keep abreast of recent news as well as staff and faculty contact information.
8. External students
In some cases schools and RTOs will have ‘external students’ – students registered at another school or RTO that complete one or more subjects at their campus. These students will visit the site in search of forms, Daily alerts, news, events, a general map of school, and staff and faculty contact information.
Other visits to the site are those that do not fit into the above categories, but have come to the site for one reason or another.
With these broad audience types, a school or RTO site will contain significant and ever-growing amounts of information, and it’s of great importance that a site be well laid out and easy for visitors to quickly get to the information that’s relevant to their visit with minimal ‘clicks’; and area in which Blaze Online has extensive experience and the reason an increasing number of schools and RTOs are turning to use to redevelop their online presence.