First Impressions made of websites in less than a second

Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgements of a web site’s “visual appeal.” Through the “halo effect” first impressions can colour subsequent judgements of perceived credibility, usability, and …

First Impressions made of websites in less than a second Read More »