July 15, 2015

Is your website Mobile Friendly?

By Campbell Angus
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Earlier this year Google updated their search algorithm to take into account if a website is mobile friendly or not. How has this update affected website rankings and their traffic?

Here’s some examples of websites and how they rank for desktop and mobile searches:

DomainDesktop RankingSmartphone Ranking
potterybarnkids.com511
Bargainist.com716
Moz.com313
atu2.com1123
MusixMatch.com (mobile-friendly)115
boxofficemojo.com819
tomsguide.com945

Source

You can see from the results that the non-mobile-friendly site rankings where considerably lower than desktop rankings, and the only mobile-friendly site in the list had a better ranking for mobile search results!

Most Blaze Online clients are seeing traffic volumes from mobile visitors at around the 50% mark. Some are lower, some much higher, approaching 80% of their traffic coming from mobile devices, but the message is clear – if your site isn’t mobile friendly, you’re search engine rankings are suffering.