Testimonials are comments taken from real clients that talk about your work ethic, product usage, reliability, timeliness, etc. They can be solicited or unsolicited. Testimonials should highlight the benefits of your product/service and include the customers contact information. Including the customers contact information makes the testimonials more believable. It’s a common thought that many testimonials …
In a recent article about writing effective Frequently Asked Questions, I commented on how FAQs should be used to establish a connection with your visitors – the web being what it is, electronic and impersonal, you need to make every effort to create an emotional response with your visitor that will result in some form …
Search engine optimisation can seem like a confusing and deceitful thing. It’s not all about tricking people into choosing your site from a search list, though, regardless of what any disreputable search gurus might tell you. Here are a few things to keep in mind if you’re curious about using SEO to improve your site’s …
A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose …
Do your FAQs give a visitor a reason to do business with you, or go elsewhere? Read More »
I often get asked by clients with traditional retail business how they can drive traffic to their new online store. When you think about it, your online store is very much like a retail store, in that you rely on people frequenting your store (foot traffic) in order to generate sales. Foot traffic can come …
Building your Business Online – Tips for Driving Traffic to your Online Store Read More »
Over recent years, study after study has shown that there are a number of factors which should be considered when creating a website. Each of these is important to the overall impact and success of your website. So, in order to create a successful website, follow these 6 golden rules: Appearance This relates to every …
This article dives into the world of E-Commerce by giving us a little history on selling products online as well as tips on how to get better conversions rates, understanding analytic data and tracking your customers paths and learning from it. Conversion rate optimisation (CRO) is the driving force, the buzzword that gets e-commerce specialists …
Even today many small businesses still don’t have a website. Most small business owners don’t see the need for a websites as their customers are local, and they already know them, and they don’t appreciate what a website can really do for their business. It maybe true that some businesses can, and will thrive without …
Possibly not, but it is certainly gasping for breath and flapping around like a fish out of water. Despite an increase in Yellow Pages revenue for Sensis, Yellow Pages books have seen a downward trend for quite some time. In the ‘old days’, Yellow Pages was the leading advertising resource for small to medium enterprises, …
Unless you’ve been living under a log for the past six months or so (nothing really wrong with living under a log aside from the obvious I might add) you will have no doubt heard of twitter and tweets. So what is Twitter? A: Twitter is a free social networking and micro-blogging service that enables its …
What’s Twitter and how can it help you market your business? Read More »
