Campbell Angus

Are Testimonials Important To Your Website?

Testimonials are comments taken from real clients that talk about your work ethic, product usage, reliability, timeliness, etc. They can be solicited or unsolicited. Testimonials should highlight the benefits of your product/service and include the customers contact information. Including the customers contact information makes the testimonials more believable. It’s a common thought that many testimonials …

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Do your FAQs give a visitor a reason to do business with you, or go elsewhere?

A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose …

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Building your Business Online – Tips for Driving Traffic to your Online Store

I often get asked by clients with traditional retail business how they can drive traffic to their new online store. When you think about it, your online store is very much like a retail store, in that you rely on people frequenting your store (foot traffic) in order to generate sales. Foot traffic can come …

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First Impressions made of websites in less than a second

Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgements of a web site’s “visual appeal.” Through the “halo effect” first impressions can colour subsequent judgements of perceived credibility, usability, and …

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