Conversions Lower on Mobile

If your conversions are lower on a mobile compared with a desktop, this tells us that the layout, required fields, payment methods and general User Experience of your checkout has issues when compared with the desktop version of your checkout pages. 

When a user makes it to the checkout page, they’ve found the product or service they’re looking for, added it to their cart, navigated through the cart and steps to get to the checkout page and are ready to complete their purchase. As a store owner you need to do everything you can to ensure they ‘convert’ and complete the purchase. 

Common Issues with Conversions

Based on tens of thousands of hours of research into ecommerce usability, we know that there are hundreds of things you can do, and not do, to maximize the likelihood that users of your online store will complete the checkout process. 

The following are the most common usability issues that affect users completing checkout. Fixing these issues should see a boost in your conversion rates. 

  1. Never disturb users with feedback requests during the checkout flow
  2. Hide coupon & promotional fields behind a link
  3. Have the cheapest shipping option selected by default
  4. Each step in the checkout process should have a corresponding process step
  5. Use ‘adaptive error messages’ that match the user’s specific subissue
  6. Choose the right interface type for optional inputs
  7. Auto format spaces in the ‘credit card number’ field
  8. Use inline validation, with advanced ‘live’ logic
  9. Avoid inline labels
  10. Update the address fields to match country-specific conditions for international orders
  11. Use ‘shipping address’ as ‘billing address’ by default
  12. Have a ‘place order’ button above the fold at the review step

Need Help?

Would you like to chat with a Blaze Online Ecommerce UX expert about improving your online store UX and boosting conversion rates? 

Would you like to chat with a Blaze Online Ecommerce UX expert about improving your online store UX and boosting conversion rates?